It certainly didn’t take long when Taylor Swift releases her 1989 World Tour film on Apple Music. It was just one week after when the film is currently available to Apple Music subscribers.
It may be a free movie, but you have to be an Apple Music subscriber. Apparently, it is clearly one of Apple’s strategy here in which according to Beats 1 interview,
“They came to me and said we want to be the one to capture this tour,” said Taylor swift.
Indeed, the film cannot be seen on Youtube and Spotify (Apple’s direct competitor). For Youtube, it had been the most dominant player in the world of music streaming, having million of people relying on Youtube makes Spotify seems small as well.
With this case, Apple is trying to make things more seriously, as to taking their video content. It is obvious that Youtube is the main platform for music video in media. But for Apple, they had taken the opportunity to snag for Swift’s exclusive film on their hands. It will be a big win.
As seen below, is how the “New” tabs looks at the moment, it’s all about Swift.
Taylor Swift then agreed to release his 1989 on Apple Music, as she was being a fair vocal supporter for royalty payments, Apple wants to work with the star to improve its artists and relationships.
For more, a concert of Swift at ANZ Stadium in Sydney had a variety of backstage clips with her guest artists and entourage.
